Towngas Cooking

Pastel ice cream packaging design with retro typography on pink background

project overview

Redesigned the Towngas Cooking Centre website as the sole UX/UI designer, refreshing a decade‑old layout into a mobile‑friendly, premium‑looking experience that better reflects the brand’s cooking classes and services.

project type

Cooking class & brand website redesign

year

2023

my role

UXUI Designer

client

Towngas

Design System
Close-up of hand holding pink ice cream cone against pastel background
Macro shot of pink ice cream texture with creamy details

challenge

The existing website was based on a 10‑year‑old layout that was not user‑friendly or mobile‑responsive, making it hard for visitors to browse classes or engage with the brand.

The existing website was based on a 10‑year‑old layout that was not user‑friendly or mobile‑responsive, making it hard for visitors to browse classes or engage with the brand.

Solution

I refined the information architecture and developed a new visual direction based on the client’s request for a gold tone, balancing warmth with a more upscale look and redesigning the UI to feel modern, clear and premium.

I refined the information architecture and developed a new visual direction based on the client’s request for a gold tone, balancing warmth with a more upscale look and redesigning the UI to feel modern, clear and premium.

result

The updated design elevated the perception of the cooking centre, aligning it with a more premium culinary brand while significantly improving the browsing experience on mobile devices.

The updated design elevated the perception of the cooking centre, aligning it with a more premium culinary brand while significantly improving the browsing experience on mobile devices.